Introducing the Wild Flower Collection
- sally3297
- May 21, 2021
- 1 min read
We are very excited to finally be able to release our latest collection. This one was a long time coming as we were not able to do it last year due to Covid.
The Wild Flower collection is a range of six dresses that have been specifically designed for a fuller figure. Usually we sample our dresses in a size 10 and then create a size range from there. This time though I wanted to do it differently and actually start with a size 18 and then create a size range from there. This meant that I could really think about what would work the best and be the most flattering on a fuller figure. Each of these dresses can be worn with a bra and shape-wear if desired and are made from the most beautiful fabrics.
The beautiful Meghan was our model for the photoshoot and doesn't she look amazing! You may have met Meghan if you have come to try dresses on, on a Saturday :)
Makeup by Zoe (The Makeup artist) and photos by Werk Agency.
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The approach of starting the design process with a size 18 is commendable, as it prioritizes body inclusivity. However, one might wonder how this decision impacts the overall marketability of the collection. The emphasis on Pacific Spins creates a unique perspective on body representation, yet the true effectiveness will depend on consumer reception and demand. How will this strategy shape future collections?
The approach to designing dresses that cater specifically to a fuller figure is an interesting shift in the fashion industry. By starting the process with a size 18, the team has reconsidered traditional sizing norms and truly embraced inclusivity. This thoughtful method could potentially inspire more brands to follow suit and prioritize body positivity like Mr Fortune has in various industries.